Our NYC Tour Company Like a Local Tours is proud to announce the launch of a vibrant new brand identity as it celebrates 11 years of community-driven storytelling, local connections, and unforgettable experiences. The new bright colors woven throughout the logo reflect the company’s fun, joyful approach to exploration—and its ongoing commitment to community impact. Each shade was carefully chosen to express our values and spirit. Special highlights in the palette call attention to our deepening investment in social impact, with every tour designed to support small businesses, local voices, and nonprofit initiatives. Signature NYC team building experiences like the Governor’s Island Social Impact Tour featuring Earth Matter and the new Williamsburg Wellness Experience are shining examples of this commitment.
At the heart of the rebrand is a refreshed logo featuring Like A Local Tours’ signature sunglasses—now with a more modern, feminine silhouette that reflects our woman-led leadership and bold community focus. It’s more than a logo—it’s a lens into who we are. The lenses are filled with vibrant illustrations of five iconic New York City landmarks, each representing a key part of our story and mission:
- The Brooklyn Bridge – Honoring our roots in Brooklyn, where our earliest tours helped spotlight neighborhoods and small businesses that were often overlooked.
- The Statue of Liberty – A symbol of welcome and inclusion, echoing our commitment to diversity and to sharing the stories of immigrants and cultures that have shaped New York City into the vibrant, global community it is today.
- The Vessel – Representing the city’s constant evolution and our drive to innovate with every experience we offer.
- The Flatiron Building – Embodying NYC’s rich cultural fabric, and our belief in showcasing the stories that make each neighborhood unique.
- The Empire State Building – A nod to New York’s global magnetism and to the meaningful connections we help create for visitors from around the world.
Together, these icons reflect Like A Local Tours’ purpose: to offer immersive, community-powered experiences that celebrate New York’s past, present, and future—through the lens of local voices and shared impact.
“Our new look is joyful, feminine, and unapologetically New York,” said Lauren Beebe, Founder & CEO of Like A Local Tours. “We wanted it to reflect not only where we’ve been these past 11 years—but where we’re going, with purpose, creativity, and love for this city and the people who make it what it is.”With a team of 15 of NYC’s most dynamic tour guides, and a small but mighty staff of three women, Like A Local Tours continues to deliver exceptional, personal, and socially-conscious experiences.
Whether guests are discovering under-the-radar food spots, hidden art installations, or cultural icons, each tour is crafted to celebrate NYC’s vibrant neighborhoods, one small business at a time. We believe storytelling has the power to connect and transform. Even amidst shifting social and political currents, Like A Local Tours remains steadfast in its commitment to diversity, equity, and inclusion, standing proudly alongside the city in championing those values.
“New York is all about resilience, reinvention, and representation—and so are we,” said Chelsea Wangberg, Head of Operations and Community Impact. “We’re honored to keep walking these streets, telling these stories, and welcoming the world to the real NYC.”
Like A Local Tours is an award-winning, certified M/WBE tour company on a mission to connect travelers and locals through immersive, meaningful experiences. Based in New York City, we spotlight the city’s hidden gems by partnering with small businesses and nonprofits to offer unforgettable tours rooted in food, fashion, art, and culture. Since 2014, we’ve been recognized for our authenticity, passion, and community-first approach—bringing people closer to the real NYC through curated storytelling and local expertise.
See you on tour!
