Social Impact Report
Like A Local Tours — 2025
Unforgettable NYC neighborhood experiences that strengthen communities by supporting local small businesses and social impact partners.
2025 at a Glance
5,827
Guests served
$101,464.84
Spent with local food partners
$23,696.40
Spent with social impact partners
25%
Tour food from impact partners
35%
NYC-metro locals on tour
65%
Women & non-binary staff
100%
Year-round NYC local guides
44%
Direct bookings
Who We Are & How We Define Impact
Like A Local Tours creates high-quality, authentic, and fun walking and food tours across NYC and Brooklyn. Every experience is led by a true local and built around the neighborhood stories, flavors, and people that make the city what it is.
Vision
To be a leading force in responsible urban tourism, offering sustainable and memorable experiences that connect tourists and locals through authentic, immersive explorations of NYC and Brooklyn—while supporting the neighborhoods and small businesses that shape them.
Mission
To deliver high-quality, authentic, and fun walking and food tours that highlight the stories, flavors, and hidden gems of NYC and Brooklyn through expert local guides, thoughtful storytelling, and partnerships that fuel local communities.
Values
- Authenticity: Real neighborhood culture and hidden gems—no tourist traps.
- Sustainability: Responsible tourism that reduces harm and supports long-term community health.
- Customer-centric: Experiences that feel personal, engaging, and well-cared-for.
- Community engagement: Partnerships that keep economic benefit in the neighborhoods we visit.
- Innovation: We adapt and improve through feedback, learning, and new ideas.
What “social impact” means to us: Supporting local businesses and grassroots organizations doing meaningful work—by purchasing at full price, donating, and building hands-on ways for guests to engage when possible.
Goals vs. Actuals
| Metric | 2024 Baseline | 2025 Goal | 2025 Actual |
|---|---|---|---|
| $ spent with Social Impact Partners | 28,000 | 30,000 | $23,696.40 |
| # Social Impact Partners engaged | 10 | 20 | 18 |
| % tour food partners that are Social Impact Partners | 20% | 50% | 33% |
| % guides & staff women or non-binary | 60% | 75% | 65% |
| % tech/support vendors women-owned or led | 10% | 75% | 30% |
Looking Ahead — 2026
In 2026, we are doubling down on what has always made Like A Local work: deep neighborhood relationships, long-term partnerships, and a local-first way of showing up. In a year that still feels uncertain in travel—and in the world—we are choosing steadiness, care, and community as our growth strategy.
Build local community (not just visits)
- Create more moments where locals and visitors connect through food, stories, and shared space.
- Keep tours rooted in the lived reality of each neighborhood, led by guides who know the streets, the small businesses, and the people behind them.
Lean harder on long-term partnerships
- Return to our core partners consistently—not just when it’s convenient.
- Invest in relationships built over years, because those relationships keep economic impact real, reciprocal, and local.
Weather uncertain times with care and optimism
- Stay flexible while protecting what matters most: fair work, local wages, and thoughtful operations that respect the city.
- Keep impact baked in through everyday choices—who we buy from, who we highlight, and how we educate guests.
Grow networks and welcome the world to NYC
With FIFA coming to the city, we want to be a calm, confident bridge between visitors and neighborhoods. That means a bigger network of partners, stronger local collaborations, and an open-armed welcome that feels unmistakably New York: direct, generous, and full of spirit.
In 2026, we are not chasing growth at any cost. We are building it the New York way—through community, consistency, and relationships that last.
