2024 Year in Review: A Milestone for Like a Local Tours
As we step into 2025, we can’t help but reflect on the incredible journey we’ve had in 2024 at Like a Local Tours. This year marked our 10th anniversary—an exhilarating milestone that we celebrated all year long. Thanks to our loyal customers, enthusiastic new guests, and our phenomenal team of tour guides, 2024 was a year of record-breaking achievements and unforgettable experiences.
We conducted a total of 771 tours this year, encompassing a diverse array of offerings that allowed us to cater to everyone from curious travelers to local residents. Out of these, 677 were public tours, an avenue through which we introduced thousands of guests to the hidden treasures of NYC. Our private group tours, totaling 39, provided unique, customized experiences for those looking to celebrate special occasions or bond with friends and family in a vibrant setting. In addition, our 55 corporate outings facilitated team-building and networking with the most iconic backdrop: New York City.
In total, we welcomed a staggering 6,610 guests to our tours in 2024! These adventurers collectively walked an impressive 1,156 miles (at least!) around the bustling streets of NYC, discovering its rich history, vibrant culture, and diverse neighborhoods. It’s truly gratifying to see so many people connecting with the city in such an energetic and personal way.
We are thrilled to introduce our guests not only to the iconic sights of New York City but also to our wonderful restaurant and small business partners. Each tour is designed to encourage visitors to explore local eateries and shops, providing a taste of authentic NYC life. This year, we proudly spent $161,409.17 with our small business partners, boosting the local economy and supporting the talented artisans, chefs, and innovators who make this city so special. With every bite and every purchase, our guests stumble upon the flavors and creativity that make New York unique.
Moreover, we remained committed to our social responsibility initiatives, contributing $28,006.46 to our social impact partners. Through our tours, we are delighted to connect guests with programs that uplift communities and foster positive change. This investment is not just about giving back but also about nurturing the communities that make New York City the vibrant and diverse place it is. Each tour ticket purchased helps us support local organizations making a real difference in people’s lives.
Another highlight of the year was our successful engagement with the digital world, hosting 163 influencers who helped showcase our tours to a broader audience. Their unique perspectives allowed us to share the magic of NYC and expand our reach in ways we hadn’t imagined.
As we wrap up our 10th year, the numbers tell a remarkable story. Not only did we smash the touring figures from 2023, but we also built stronger connections with our guests and the local community than ever before.
Thank you to each and every one of our customers—both new faces and familiar ones. You are the reason we strive for excellence every day. A special shoutout to our amazing tour guides, who bring the city to life with their passion and expertise—they are the heart and soul of what we do!
As we move forward into 2025, our 11th year in business, we can’t wait to see what lies ahead. With more tours, new adventures, and fresh ideas on the horizon, we are excited to continue helping you explore New York City like a local. Cheers to another fantastic year!